This is a great difference to a method calles PPC, which helps webmasters to get advertisement placed on other websites and search engines. This happens through a contextual advertisement system of different search engines and is paid by every single click on the ad. Both, SEO and PPC, help webmasters to stay successful in the web-competition, but only if they are equally used.

Search engine marketing became very popular in Asia, especially in China, Taiwan and neighbouring countries during the last few years. The reason for the huge growth of website marketing and optimization is the fast growing number of Chinese people accessing the internet. Soon enough China will have one of the largest internet markets worldwide, and not every Chinese speaks English, so websites in Chinese language will become more important and have to be found easily by the Chinese Internet users. Chinese population ist about 1.4 billion people and it is one of the three largest countries in the world. Internet becomes widely available to more and more people so that website and business entrepeneurs are all coming to China. They want to take advantage of the upcoming massive surge of traffic that can result.

To be on top of the worldwide biggest search engines a good website needs, besides good and well-developed content, marketing, optimization and good design to attract people in the first place and then to keep them. SEO has to fulfill special needs in China and Taiwan, but people from all around the world will benefit from the growing offer of good websites.

One half of all Chinese is expected to have internet-access on a regular basis, so webmasters need to overwatch the occurring traffic to stay successfully on top of the search enginges and in the competition between themselves and other websites.